Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

by Frans Johansson
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Harvard Business Review Press
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Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

Product Details

ISBN-13: 9781422102824
Publisher: Harvard Business Review Press
Publication date: 10/01/2006
Edition description: First Trade Paper Edition
Pages: 224
Product dimensions: 5.50(w) x 8.30(h) x 0.70(d)

Table of Contents

Part 1The Intersection
1The Intersection--Your Best Chance to Innovate: Monkeys and Mind Readers11
2The Rise of Intersections: The Sounds of Shakira and the Emotions of Shrek21
Part 2Creating the Medici Effect
3Break Down the Barriers Between Fields: Sea Urchin Lollipops and Darwin's Finches35
4How to Make the Barriers Fall: Heathrow Tunnel and Restaurants Without Food45
5Randomly Combine Concepts: Card Games and Sky Rises61
6How to Find the Combinations: Meteorite Crashes and Code Breakers73
7Ignite an Explosion of Ideas: Submarines and Tubular Bells89
8How to Capture the Explosion: MacGyver and Boiling Potatoes103
Part 3Making Intersectional Ideas Happen
9Execute Past Your Failures: Violence and School Curricula119
10How to Succeed in the Face of Failure: Palm Pilots and Counterproductive Carrots127
11Break Out of Your Network: Ants and Truck Drivers143
12How to Leave the Network Behind: Penguins and Meditation153
13Take Risks and Overcome Fear: Airplanes and Serial Entrepreneurs161
14How to Adopt a Balanced View of Risk: Elephants and Epidemics171
15Step into the Intersection ...: and Create the Medici Effect183
About the Author207

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Medici Effect: What Elephants and Epidemics Can Teach Us about Innovation 3.8 out of 5 based on 0 ratings. 6 reviews.
SM_Francis_Fermata-Assisi More than 1 year ago
Then you've probably never put honey in your coffee. This book is for those who may be exploring their creative side, or need a springboard from one world into another, or even just want to read a FEW examples about how various things have intersected throughout history besides car crashes & rush hour traffic. For those of us who have troubleshot and problem solved & are more actively aware in the world this may seem like a kindergarten or elementary idea...yet there is information not so much how some things came to fruition but WHO brought them to fruition. There is an example of a member of a Native American Tribe who made a syllabary of his First Language so that bridge communications with settlers and his tribe, likely others. Sounds good...but that raises other questions and WHAT IF's for me...Yet of all the "intersections" of language...(others who have contributed to diverging disciplines & ideas) one that wasn't even given a mention was how the Navajo Language was critical in its contribution in turning the course of World War II. The Navajo Code Talkers' code was never broken, & they are Heroes in their own right, (nation/culture aside) they are dying, & so are their stories. When we take time to say LOOK AT WHAT A DIVERSE GROUP OF PEOPLE/ORGANIZATIONS CAN DO...we shouldn't forget those who went before us that gave us the window of opportunity... also what they did or didn't do and/or what they started or stopped from happening. A little lofty overall, but could be a series if the book was more grounded & included everyday people who think globally and act locally. As a people/person we are more than our jobs, our roles in our family, roles in our churches, we are dreamers, we are mechanics we are poets, we are writers, we are a Melting Pot...the point is WE ARE and we should honor each...not just the ones who work at the corporate level...but the young children with lemonade stands who raise money to fight cancer or have fundraisers for a friend who is need in need of an organ transplant...ones who reach out to others instead of depending on a government to intervene or make a decision... Those people I want to hear about...the ones who don't make the newspapers' front page... God Bless
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Foxhog More than 1 year ago
For anyone interested in including greater diversity in your teams or developing greater innovative skills - and everyone should be - this is a must read.