The Megarhetorics of Global Development

The Megarhetorics of Global Development


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After World War II, an unprecedented age of global development began. The formation of the World Bank and the International Monetary Fund allowed war torn and poverty stricken nations to become willing debtors in their desire to entice Western investment and trade. New capital, it was foretold, would pave the way to political and economic stability, and the benefits would “trickle down” to even the poorest citizens. The hyperbole of this neocolonialism, however, has left many of these countries with nothing but compounded debt and unfulfilled promises.
       The Megarhetorics of Global Development examines rhetorical strategies used by multinational corporations, NGOs, governments, banks, and others to further their own economic, political, or technological agendas. These wide-ranging case studies employ rhetorical theory, globalization scholarship, and analysis of cultural and historical dynamics to offer in-depth critiques of development practices and their material effects. By deconstructing megarhetorics, at both the local and global level, and following their paths of mobilization and diffusion, the concepts of “progress” and “growth” can be reevaluated, with the end goal of encouraging self-sustaining and ethical outcomes.

Product Details

ISBN-13: 9780822961727
Publisher: University of Pittsburgh Press
Publication date: 01/28/2012
Series: Pitt Comp Literacy Culture Series
Edition description: 1
Pages: 280
Product dimensions: 6.00(w) x 9.00(h) x 0.80(d)

About the Author

Rebecca Dingo is assistant professor of English and women’s and gender studies at the University of Missouri. She is the author of Networking Arguments: Rhetoric, Transnational Feminism, and Public Policy Writing.

J. Blake Scott is associate professor of writing and rhetoric at the University of Central Florida. He is the author of Risky Rhetoric: AIDS and the Cultural Practices of HIV Testing, coeditor of Critical Power Tools: Technical Communication and Cultural Studies, and winner of the 2007 NCTE Award for Best Collection of Essays on Technical and Scientific Communication.

Table of Contents

Acknowledgments ix

Introduction: The "Megarhetorics" of Global Development J. Blake Scott Rebecca Dingo 1

Part I Extending Rhetorical Concepts and methods

Chapter 1 Tracking "Transglocal" Risks in Pharmaceutical Development: Novartis's Challenge of Indian Patent Law J. Blake Scott 29

Chapter 2 Meeting the Challenge of Globalization: President Clinton's "Double Movement" Discourse Jason A. Edwards Jaime L. Wright 54

Chapter 3 Ethos in a Bottle: Corporate Social Responsibility and Humanitarian Doxa D. Robert DeChaine 75

Chapter 4 Developmental Shifts: Changing Feelings about Compassion in Korea Matt Newcomb 101

Chapter 5 Staging the Beijing Olympics: Intersecting Human Rights and Economic Development Narratives Tim Jensen Wendy S. Hesford 121

Part II Building Counter-Rhetorics of Resistance

Chapter 6 Framing the Megarhetorics of Agricultural Development: Industrialized Agriculture and Sustainable Agriculture Eileen E. Schell 149

Chapter 7 Turning the Tables on the Megarhetoric of Women's Empowerment Rebecca Dingo 174

Chapter 8 Making the Case: Bamako and the Problem of Anti-Imperial Art Bret Benjamin 199

Chapter 9 Enfreakment; or, Aliens of Extraordinary Disability Robert McRuer 233

Contributors 253

Index 257

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