The Mesh: Why the Future of Business Is Sharing

The Mesh: Why the Future of Business Is Sharing

by Lisa Gansky
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The Mesh: Why the Future of Business Is Sharing by Lisa Gansky

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business. Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.

Product Details

ISBN-13: 9781591843719
Publisher: Penguin Group (USA) Incorporated
Publication date: 09/23/2010
Pages: 256
Product dimensions: 5.80(w) x 8.30(h) x 1.10(d)
Age Range: 18 Years

About the Author

Lisa Gansky has been a founder and CEO of multiple Internet companies, including GNN and Ofoto. She currently advises and invests in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media. She is a cofounder of Dos Margaritas, a conservation-focused social venture. She lives in Napa, California.

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Mesh: Why the Future of Business Is Sharing 4 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
ShellyKramer More than 1 year ago
An amazing book, written by my new favorite author. Gansky's book is awe-inspiring, to say the very least. If you're passionate about business, do yourself a favor and read The Mesh. I promise you won't be able to put it down.