ISBN-10:
0898623162
ISBN-13:
9780898623161
Pub. Date:
05/15/1992
Publisher:
Guilford Publications, Inc.
Message Effects Research: Principles of Design and Analysis / Edition 1

Message Effects Research: Principles of Design and Analysis / Edition 1

by Sally Jackson

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Product Details

ISBN-13: 9780898623161
Publisher: Guilford Publications, Inc.
Publication date: 05/15/1992
Series: Guilford Communication Series
Edition description: New Edition
Pages: 184
Product dimensions: 6.00(w) x 9.00(h) x (d)

Table of Contents

1. Empirical Claims about Message Effects.
2. Threats to Validity in Standard Experimental Designs.
3. Replicated Categorical Comparisons.
4. Replicated Treatment Comparisons.
5. Statistical Analysis of Replicated Experiments.
6. Alternative Statistical Procedures.
7. Message Classes and the Problems of Representation.
8. Method, Burden of Proof, and Empirical Arguments about
Message Effects.

Interviews

Experimental social scientists in all fields concerned with language and messages including communication, social psychology, education, journalism, and advertising, it also serves as a supplementary text for graduate and advanced undergraduate courses in experimental design ans a helpful guide for instructors in any of the aforementioned fields who wish to focus on the substantive problems of research in their design and analysis courses.

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