Psychologists use diverse methods to study thought and behavior. Methods and Measurements highlights the different ways that psychology researchers ask questions and how they attempt to answer them. The methodologies include experiments that help assess cause and effect, correlational studies to show relationships among complex behaviors, questionnaires to evaluate attitudes and behaviors, observational studies to find out about naturally occurring behaviors, and other approaches. This new, full-color volume also discusses the ethics of doing research with people and how researchers have sometimes violated ethical standards as they subjected people to physical and psychological harm.
The brand-new Student Handbook to Psychology set helps students learn more about such concepts as perception, cognition, attention, emotion, motivation, personality, relationships, and much more. In seven full-color volumes, readers are given a comprehensive survey of psychology-from its earliest scholars and practitioners to the development of its various methods and theories and up to the most recent research of the 21st century. Written in engaging and accessible prose by experts in the field, and enhanced with fascinating boxed features and a glossary in each volume, this set provides a ready reference for students and researchers interested in this popular field of study.
Table of Contents
1 The Nature of Psychological Research 1
2 Experiments in Psychology 17
3 Correlations: Searching for Relationships in Research 33
4 Survey Research 49
5 Ethics in Research 65
6 Psychological Testing 83
7 Measurement in Psychology 103