Allen S. Weiss
We have long known that the avant-garde is site-specific, such that the aesthetic exploration of every city transforms the genealogy of our modernity. Rubén Gallo's brilliant study is a double revelation: of Mexico City in the light of modernism, and of modern art as inflected by Mexican culture. This exemplary and entertaining work of intellectual history is destined to amuse and amaze.
Gustavo Pérez Firmat
Not only insightful, informed, and strikingly original but also fun to read, Gallo's book vividly captures the sense of excitement that accompanied the introduction of modern technology into twentieth-century Mexican culture. I will never look at cement the same way again!
Endorsement
Not only insightful, informed, and strikingly original but also fun to read, Gallo's book vividly captures the sense of excitement that accompanied the introduction of modern technology into twentieth-century Mexican culture. I will never look at cement the same way again!Gustavo Pérez Firmat, Columbia University
From the Publisher
"We have long known that the avant-garde is site-specific, such that the aesthetic exploration of every city transforms the genealogy of our modernity. Rubén Gallo's brilliant study is a double revelation: of Mexico City in the light of modernism, and of modern art as inflected by Mexican culture. This exemplary and entertaining work of intellectual history is destined to amuse and amaze." Allen S. Weiss, Performance Studies and Cinema Studies, New York University; author of Breathless: Sound Recording, Disembodiment, and the Transformation of Lyrical Nostalgia
"Rubén Gallo's Mexican Modernity marks an event for cultural studies at large. More than any previous study of its kind, it takes our still-fresh fascination with media history and material culture to a new level,where they greatly advance our philosophical understanding of aesthetic experience under the conditions of modernity. Gallo writes with the joyful admiration of a young enthusiast and the conceptual complexity (and sometimes even the irony) of an intellectual master." Hans Ulrich Gumbrecht, Albert Guérard Professor in Literature, Stanford University
"Not only insightful, informed, and strikingly original but also fun to read, Gallo's book vividly captures the sense of excitement that accompanied the introduction of modern technology into twentieth-century Mexican culture. I will never look at cement the same way again!" Gustavo Pérez Firmat, Columbia University
Hans Ulrich Gumbrecht
Rubén Gallo's Mexican Modernity marks an event for cultural studies at large. More than any previous study of its kind, it takes our still-fresh fascination with media history and material culture to a new level, where they greatly advance our philosophical understanding of aesthetic experience under the conditions of modernity. Gallo writes with the joyful admiration of a young enthusiast and the conceptual complexity (and sometimes even the irony) of an intellectual master.