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Being a good consumer is not only about money, says Michael Finney, it's also about awareness and fairness. Good consumers are concerned about what is fair, for others as well as themselves. Backed by 25 years of experience in the field, Finney shows how to balance these factors, while he dives into the details of educated consuming. Here is clear, authoritative advice on how to get a luxury hotel room for the price of a roadside motel; how to negotiate effectively; what to look for in an insurance policy; where to get the best deals on consumer electronics, technology, and cars; what to know about savings and investing; how to write an effective complaint letter; and much more. This easy-to-read guide through the maze of consumer affairs includes dozens of firsthand stories about the author and the consumers he has helped over the years.