MicroEconomics and Behavior / Edition 5

MicroEconomics and Behavior / Edition 5

by Robert H. Frank
Pub. Date:
McGraw-Hill Companies, The


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MicroEconomics and Behavior / Edition 5

Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today's academic community. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. It encourages the reader to begin to learn to �think like an economist."

Product Details

ISBN-13: 9780072483345
Publisher: McGraw-Hill Companies, The
Publication date: 06/03/2002
Edition description: Fifth Edition
Pages: 696
Product dimensions: 8.22(w) x 10.06(h) x 1.27(d)

Table of Contents

Part One: Introduction1 Thinking Like an Economist 2 Supply and Demand Part Two: The Theory of Consumer Behavior 3 Rational Consumer Choice Appendix: The Utility Function Approach to the Consumer Budgeting Problem 4 Individual and Market Demand 5 Applications of Rational Choice and Demand Theories Appendix: Additional Topics in Supply Theory 6 The Economics of Information and Choice Under Uncertainty Appendix: Search Theory and the Winner's Curse 7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior 8 Cognitive Limitations and Consumer Behavior Part Three: The Theory of the Firm and Market Structure 9 Production Appendix: Mathematical Extensions of Production Theory 10 Costs Appendix: Mathematical Extensions of the Theory of Costs 11 Perfect Competition 12 Monopoly 13 Imperfect Competition: A Game-Theoretic Approach Appendix: Additional Models of Monopolistic Competition Part Four: Factor Markets 14 Labor 15 Capital (and more...)

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