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Offering a unique blend of solid theoretical content and student accessibility, this text stands apart with its emphasis on intriguing applications that convey the prevalence of economics in everyday life. By applying economics to phenomenon that students are familiar with and interested in, this book demonstrates like no other text how economic analysis can be applied to virtually anything of interest, thus helping students develop true economic intuition. Additional student-oriented features include a unique active-learning format, an emphasis on developing economic analysis skills, and an outstanding visual program for exhibits and graphs. Content highlights include balanced presentation of major macro theories; a micro presentation that centers around the trilogy of objectives, constraints, and choices; thorough integration of international topics; and fully-integrated Internet features that offer hands-on exercises foe exploring economics on-line. Microeconomics, 5e is also available in a macro split and both micro/macro are in the principles text.
|Product dimensions:||8.20(w) x 10.10(h) x 1.30(d)|
Table of Contents
Part 1: Introduction To Microeconomics.
Chapter 1: Analyzing Economic Problems.
Chapter 2: Demand and Supply Analysis.
Part 2: Consumer Theory.
Chapter 3: Consumer Preferences and the Concept of Utility.
Chapter 4: Consumer Choice.
Chapter 5: The Theory of Demand.
Part 3: Production and Cost Theory.
Chapter 6: Inputs and Production Functions.
Chapter 7: Costs and Cost Minimization.
Chapter 8: Cost Curves.
Part 4: Perfect Competition.
Chapter 9: Perfectly Competitive Markets.
Chapter 10: Competitive Markets: Applications.
Part 5: Market Power.
Chapter 11: Monopoly and Monopsony.
Chapter 12: Capturing Surplus.
Part 6: Imperfect Competition and Strategic Behavior.
Chapter 13: Market Structure and Competition.
Chapter 14: Game Theory and Strategic Behavior.
Part 7: Special Topics.
Chapter 15: Risk and Information.
Chapter 16: General Equilibrium.
Chapter 17: Externalities and Public Goods.
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