The original Mid-Course Correction, published 20 years ago, became a classic in the sustainability field. It put forth a new vision for what its author, Ray C. Anderson, called the “prototypical company of the 21st century”a restorative company that does no harm to society or the environment. In it Anderson recounts his eureka moment as founder and leader of Interface, Inc., one of the world’s largest carpet and flooring companies, and one that was doing business in all the usual ways. Bit by bit, he began learning how much environmental destruction companies like his had caused, prompting him to make a radical change. Mid-Course Correction not only outlined what eco-centered leadership looks like, it also mapped out a specific set of goals for Anderson’s company to eliminate its environmental footprint.
Those goals remain visionary even today, and this second edition delves into how Interface worked toward making them a reality, birthing one of the most innovative and successful corporate sustainability efforts in the world. The new edition also explores why we need to create not only prototypical companies, but also the prototypical economy of the twenty-first century. As our global economy shifts toward sustainability, challenges like building the circular economy and reversing global warming present tremendous opportunities for business and industry. Mid-Course Correction Revisted contains a new foreword by Paul Hawken, several new chapters by Ray C. Anderson Foundation executive director John A. Lanier, and interviews with Janine Benyus, Joel Makower, Andrew Winston, Ellen MacArthur and other leaders in green enterprise, the circular economy, and biomimicry.
A wide range of business readersfrom sustainability professionals to green entrepreneurs to CEOswill find both wise advice and concrete examples in this new look at a master in corporate and environmental leadership, and the legacy he left.
|Publisher:||Chelsea Green Publishing|
|Product dimensions:||6.00(w) x 8.90(h) x 0.80(d)|
About the Author
John A. Lanier joined the Ray C. Anderson Foundation as executive director in May 2013 to advance the legacy of Ray, his grandfather. He is chair of the board of directors for Southface Energy Institute, the southeast’s nonprofit leader in the promotion of sustainable homes, workplaces, and communities through education, research, advocacy and technical assistance. He also serves on the board of directors for Project Drawdown. Previously, Lanier was an associate attorney with Sutherland, Asbill and Brennan, LLP (now Eversheds Sutherland), specializing in US federal taxation. Lanier earned his juris doctorate from the University of Virginia School of Law, and he holds bachelor of arts degrees in history and economics from the University of Virginia. He blogs regularly and his TEDx can be viewed on YouTube.
Table of Contents
Part 1 Mid-Course Correction
1 The Next Industrial Revolution 5
2 A Spear in the Chest and Subsequent Events 19
3 Doing Well by Doing Good 44
4 A Mountain to Climb 55
5 The Prototypical Company of the Twenty-First Century 68
6 The Power of One 94
7 To Love All the Children 101
Part 2 Mission Zero and Beyond
8 Nearing the Summit 125
9 All or Nothing 146
10 The Prototypical Economy of the Twenty-First Century 173
11 Bending the Line 194
12 A New Perspective on Our Climate 214
13 More Ray Andersons 233
Appendix: Interfaces Original Sustainability Checklist 249