Millennial Momentum: How a New Generation Is Remaking America

Millennial Momentum: How a New Generation Is Remaking America

by Morley Winograd, Michael D. Hais


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Product Details

ISBN-13: 9780813551500
Publisher: Rutgers University Press
Publication date: 09/28/2011
Pages: 344
Sales rank: 1,157,009
Product dimensions: 6.30(w) x 9.00(h) x 1.10(d)
Age Range: 16 - 18 Years

About the Author

MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg Center for Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore during the second term of President Clinton’s administration.

MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm Frank N. Magid Associates.

Table of Contents

Part I
Change Creates Fear, Uncertainty, and Doubt
1.  Welcome to the Millennial Era
2.  Millennials Are About to Take Over America
3. Fighting Over Americ's Future

Part II
4. Judging the Fourth Turning
5. Crowdsourcing the Congress
6. The Challenge of Presidential Leadership in the Fourth Turning

Part III
7.  Leadership for a New Economic Era
8.  Confronting Corporate Life
9.  Building Better Learning Communities
10. Taking Higher Educatin Higher

Part IV: Changing The Way Americans Live
11. Millennial Family Lifestyles
12. Let Millennials Enterain You
13. Chaning the World
14. Making Over American POlitics
15. Building a New Civic Ethos

Notes on Data Sources and Analysis


The book is appropriate for a general reader, academics and scholars interested in generational theory, and course adoptions for classes in media, American Studies, and Generational Theory. Studies.

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