Millennials Matter: Proven Strategies for Building Your Next-Gen Leader

Millennials Matter: Proven Strategies for Building Your Next-Gen Leader

by Danita Bye


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Successful business leaders see their experienced leaders retiring soon. Panic strikes when they see how few millennials have the leadership and sale acumen to fuel their business growth or transition.

Danita Bye is a business leader who loves millennials and believes they could be the new “greatest generation.” Join her passionate journey and discover how to help young leaders get leadership traction. Learn how to:

  • Identify and tackle real millennial challenges.
  • Tap into millennial strengths and talents.
  • Develop capable next-gen leaders of character.
  • Build a bench of engaged and focused young team players.
  • Leverage millennials’ skills and grow your business
  • Set the stage for your business transition.
  • Leave a legacy of wisdom and strength.

Millennials Matter will provide you with coaching inspiration and practical action steps to harness the strengths of your millennial leaders so they become one of your biggest business assets and a testimony to your leadership legacy.

Product Details

ISBN-13: 9781424555581
Publisher: BroadStreet Publishing Group, LLC
Publication date: 12/12/2017
Pages: 256
Product dimensions: 5.80(w) x 8.60(h) x 1.00(d)

About the Author

Danita Bye is founder and CEO of Sales Growth Specialists, a leadership and sales development firm that partners with business owners to improve sales performance as part of their growth strategy. These core strategies propel her clients’ businesses to the next level through consulting, training, coaching, and recruiting. Danita gained valuable experience at Xerox Corporation in sales and later, as an owner and manager of a turnaround medical device sales team. She excelled as a sales person, but her greatest success was her ability to find and mentor young talent. Danita saw firsthand how character-based leadership can impact the bottom line as well as young professionals she coached.

With a practical, rubber-meets-the-road style that focuses on values and character-based success, Danita strives to help experienced leaders gain an understanding of the importance of their role in shaping young leaders. Her vision is in energizing and equipping leaders of character with the skills and tools to coach millennials, our future leaders. She believes that leaders build leaders.

Danita grew up on an isolated cattle ranch in rural North Dakota where she had strong mentors at home, church, and school. During those formative years, she learned about the value of the dollar, relationships, discipline, education, and faith. Danita’s leadership drive and sales management successes are rooted in her invaluable experiences on the ranch. 

Millennials Matter is an integration of principles gathered during Danita’s years in sales and coaching and of her spiritual passion, which inspired her to author Letters From the King: A Devotional Parable of Spiritual Discovery.  Danita writes a leadership blog at, which provides tips, tools, and talk tracks for those who mentor emerging leaders. Committed to development of the next generation of leaders, Danita serves on the board of directors for two private Christian universities and The North Dakota Economic Development Foundation. She holds a master’s degree in Transformational Leadership from Bethel University and a bachelor’s degree in Pre-Med from the University of Sioux Falls.

Danita and her husband, Gordon, have been married for over thirty years and live in Stanley, North Dakota. They have three Millennial children, Brittany, Westin, and Danae and are the proud grandparents of two active boys. Danita enjoys spending time with her family, reading, and traveling the globe to places such as China, Tanzania, France, and Panama.

Table of Contents

Shifting Gears 1

Why Millennials Matter 13

Section 1 Strengthen Character

Part 1 Cultivate a Courageous Core

2 A Courageous Character Core and Leadership 26

3 Determination: One Step Closer to Character 33

4 Awareness: The Key to Activate Understanding 39

5 Knowledge: Deep Knowing Boosts Moral Fiber 44

6 Optimism: An Activating Force 50

7 Trustworthiness: Leading with Compelling Integrity 56

8 Accountability: Answerability Advances Courage 61

Part 2 Practice Proactive Self-Care

9 Proactive Self-Care and Leadership 74

10 Break the Chains of Negative Thinking 80

11 Deal with Your Dark Side 86

12 Set Goals to Fuel Energy 91

13 Establish a Rest Rhythm 96

Section 2 Lead with Confidence

Part 1 Model an Impact Mind set

14 The Impact Mind set and Leadership 110

15 Live with a High Regard for Your Work 117

16 Prioritize Now to Impact the Future 123

17 Know What Jazzes You 128

Part 2 Strengthen Your Sisu Spirit

18 The Sisu Spirit and Leadership 140

19 Develop a Disciplined Action Mind-set 146

20 Use the Catalytic Question 152

21 Be the Domino Difference 157

Section 3 Engage With Collaboration

Part 1 Respect Relationship Wiring

22 Relationship Wiring and Leadership 170

23 Respect Every Person You Meet 177

24 Practice the Power of Questions 183

24 Practice the Power of Questions 183

25 Listen Deeply to Other People 188

26 Dealing with Difficult Conversations 194

Part 2 Inspire the Investment Effect

27 The Investment Effect and Leadership 206

28 Share Your Wealth 210

29 Find the Strengths in Others 216

30 Love is the Ultimate Measure 221

Appendix 1 227

Appendix 2 229

Notes 233

Acknowledgments 239

About the Author 243

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