Million Dollar Mistakes In Real Estate Marketing: Expert Advise on How To Do It Right

by Alan Daniel, Robert Cowes

Overview

Selling real estate used to be as simple as putting up a sign and running an ad in the newspaper. Selling real estate is still simple – but it’s radically different in this age of digital media and online marketing.

The new book “Million Dollar Mistakes in New Home Marketing”, written by Robert Cowes III and Alan Daniel, co-founders of SmartTouch Interactive, teaches you how to reach prospects and turn them into buyers using the latest digital strategies. Cowes and Daniel create award-winning marketing that has generated 400,000 leads and more than $500 million in sales.

Million Dollar Mistakes In New Home Marketing is a quick read full of ideas you can implement immediately to increase property sales. Stop wasting your marketing dollars on tactics that don’t work. Start tracking prospect activity, understanding your prospects’ needs and motivations, and selling more property more quickly.

Product Details

BN ID:	2940148193845
Publisher:	Alan Daniel & Robert Cowes
Publication date:	01/17/2014
Sold by:	Barnes & Noble
Format:	eBook
Pages:	137
File size:	4 MB

About the Author

About Alan Daniel:
An accomplished entrepreneur and sales and marketing specialist, Alan Daniel has a proven track record of creating innovative marketing solutions for the real estate industry. He is co-founder and CEO of SmartTouch® Interactive, one of the top lead generation and marketing services companies in North America. In his role, he oversees business development, strategic partnerships, investor relations and finance. Prior to co-founding SmartTouch® Interactive and the company’s flagship product, SmartTouch® CRM, a lead management and email marketing CRM platform for real estate, he helped LandsofAmerica.com triple its business. Working with low-density developers, advertising agencies and rural Realtors. Daniel drove lead generation using online advertising and search engine marketing tactics. He also developed interactive marketing solutions for high-end luxury condo developers in Chicago including MetroSceneTV.com, a television program showcasing the city’s hottest properties.

About Robert Cowes:
As co-founder and president of Austin, Texas-based DemandGen Partners, LLC, Robert is an accomplished entrepreneur with expertise in product management, design and execution of lead generation programs, branding, real estate marketing, CRM product management, interactive marketing, and account service.
Robert has managed more than $25million in demand generation budgets in the last eight years as key executive of SmartTouch Interactive and multiple interactive firms and agencies, yielding 400,000 leads and that have lead to $500 million in sales. Robert earned a bachelor’s in business administration with a double major in finance and marketing from St. Edward’s University in Austin, and a master’s in business administration with a specialization in international business from Texas State University in San Marcos. He has been a member of the American Marketing Association since 2005 and served as the organization’s Director of Collegiate Relations in 2009. Originally from Panama City, Panama, Robert is a former college and semi-pro baseball
player and was assistant baseball coach at Texas State University in San Marcos. He lives
in Austin, Texas with his wife, Norma Guerrero Cowes and son Roberto Carlos.