Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

by Lori Culwell

Paperback

$17.45 $19.95 Save 13% Current price is $17.45, Original price is $19.95. You Save 13%.
View All Available Formats & Editions
Eligible for FREE SHIPPING
  • Get it by Tuesday, September 26 ,  Order by 12:00 PM Eastern and choose Expedited Delivery during checkout.

Overview

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget by Lori Culwell

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

? Enhancing brand awareness
? Creating graphic designs that keep customers engaged and not confused
? Writing web-savvy content
? Capitalizing on user feedback
? Making the most of search engine optimization
? Using blogs and social networking sites to increase traffic and get the word out

Product Details

ISBN-13: 9780735204416
Publisher: Penguin Publishing Group
Publication date: 05/05/2009
Pages: 288
Product dimensions: 6.00(w) x 9.10(h) x 0.80(d)
Age Range: 18 Years

About the Author

Lori Culwell has served as a content strategist and usability specialist for US Web/CKS. She is a consultant for Johnson & Johnson, where she helped create discovernursing.com, the #1 nursing website in the nation and for which she received the Big Apple Award for Excellence in Corporate Communications. She was also a member of the team that was awarded the Ron Brown Award for Corporate Leadership Award from the White House.

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews