Minding Your Business

Minding Your Business

by Horst M. Rechelbacher


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Product Details

ISBN-13: 9781601090126
Publisher: Palace Publishing Group, LP
Publication date: 08/05/2008
Edition description: Revised
Pages: 164
Sales rank: 998,948
Product dimensions: 6.20(w) x 8.90(h) x 1.30(d)

About the Author

Horst M. Rechelbacher is an active environmentalist, innovative business leader, author, artist, and organic farmer. In 1978, Horst founded Aveda Corporation, a global plant-based cosmetic company. Nearly two decades later, he sold Aveda to Estée Lauder but remained a consultant until March 2003. Since then, he has focused on his new product paradigm, Intelligent Nutrients, a health and beauty product company, utilizing 100 percent food-based and organic certified ingredients. Vanity Fair voted Horst one of the most influential environmentalists in the U.S. in 1995 and again in 2005. Horst is one of the three original founders of Business for Social Responsibility, which promotes the idea that businesses have the greatest responsibility and opportunity to provide sustainability to all living species. In 2007, he received the Rachel Carson Award for a Lifetime Commitment to Environmental Ethics & Integrity. Horst is also the founder and chairman of the Horst M. Rechelbacher Foundation, a philanthropic organization dedicated to social and environmental preservation projects that operate on a grass-roots level. Horst has authored three other books: Rejuvenation, Aveda Rituals, and Alivelihood. Horst currently resides in Wisconsin and New York City. His organic farm in Wisconsin is solar, wind and geothermal powered, and he grows plant ingredients for Intelligent Nutrients products.

Table of Contents

Foreword     vii
Introduction     xi
The Business of Life     1
I, Inc.     9
Inventory: Minding Our Inner Business     17
Manifestation     31
The Art of Service     43
Crisis = Opportunity     53
Apprenticeship     63
Corporate Lessons from the Rainforest     71
Biodynamic Business     81
Teamwork & Communication     89
Intelligent Innovation     97
Consumer Democracy     109
Enlightened Capitalism     119
Eco-Chic: A New Vision of Sustainable Success     129
A Sustainable To-Do List     139
About the Author     143
Index     146
Colophon     148

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