Mindless Eating: Why We Eat More Than We Think

Mindless Eating: Why We Eat More Than We Think

by Brian Wansink
4.0 63

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Overview

Mindless Eating: Why We Eat More Than We Think by Brian Wansink

This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.
 
• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much—and how fast—we eat?
• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?
 
Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.

Product Details

ISBN-13: 9780553904031
Publisher: Random House Publishing Group
Publication date: 12/19/2006
Sold by: Random House
Format: NOOK Book
Pages: 288
Sales rank: 53,724
File size: 3 MB

About the Author

Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.


From the Hardcover edition.

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Mindless Eating 4 out of 5 based on 0 ratings. 63 reviews.
Guest More than 1 year ago
Mindless eating is one of the grestest food/diet/nutrition books i have read in a long time. It really had what i was looking for and the studies and experiments that are conducted are very interesting to read about. This book was not only an easy read but i could not put it down! i finished it in the matter of a couple days. It also gave a lot of great helpful tips for people who are looking to better their eating habits. I hope Wansink comes out with another book soon!
Guest More than 1 year ago
Mindless Eating should top the ¿New York Times¿ bestseller list very soon. This is a great book. It is a quick, light hearted read filled with summaries of solid, empirically valid research studies about why we eat too much and why we eat too much of the wrong things. However, this book doesn¿t read like a research journal. Wansink provides clear, humorous interpretations of his studies in the field of consumer (as in consumption of food) behavior. Throughout the book he provides advice to help the reader make small, sustainable changes in eating behaviors and ones environment that will lead to slow, steady, painless weight loss. Diet books come and go, weight goes off and comes back on twofold. Wansink¿s advice will give you confidence and hope that you can control your weight and eat more nutritionally while not depriving yourself.
Anonymous More than 1 year ago
This is one of the best books ever read. I got it for my NOOK SimpleTouch and it was one of the best buys i ever made in my life. Although i am only 14 years old, my father (being a cardiologist) made our home very health-concious. This book which was recommended by my dad really inspired me. One of the unique aspects about it is that it is NOT a dieting book. Studies have shown that at least ninety percent of dieters gain back their lost weight. So Wansik tells you how to mindlessly lose weight, so you will slowly and gradually get thinner while still eating thre foods you love. A must read. 5 stars.
snady52 More than 1 year ago
Not all of our over-eating is our fault! Stores and restaurants are designed to capture our senses and we subconsciously eat more than we should. At home we have triggers that create situations where we eat without thinking. "Mindless Eating" opens up the secret of how we put on excess pounds without thinking. It's humorous and delightful to read. After reading this book, I took off the hairshirt of guilt and opened my eyes to my own triggers and those triggers that cause me to overeat. Read and enjoy.
dkennedy66 More than 1 year ago
Really good infomation. If you like research, you'll really enjoy this. Even if you don't it's an easy, light read and Dr Wansink's humor keeps you reading without being over the top.
usaegetta More than 1 year ago
Easy to read, real to relate and use to follow. All you already know but don't know how to put it! Great to read and use as a continuous reference whenever you fall off the path
Guest More than 1 year ago
A real eye-opener! I expect this book to have a great impact on my life!! Thanks.
Anonymous More than 1 year ago
Guilty! Guilty! Guilty! I have ben a victim of mindless eating and this is an amazing book that is helping me not only deal with it, but understand it so that I doesn't happen again. I am also using books by Chef Jai Scovers, author of the Hungry Chick Dieting Solution, one is called Conquer Your Kitchen that helps change how you eat. She suggest one thing that is helping me control my portions and I have already lost 10 pounds. I am also using her Simple, Healthy and Delicious cookbook. The Pound Cake French is not only filling but it is delicious! If you can only get your hands on one, go for Conquer Your Kitchen. Buy it! Buy it! Buy it!
Anonymous More than 1 year ago
Lots of interesting studies and anecdotes included in this book. Helps keep your eating habits in perspective.
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Anonymous More than 1 year ago
This is a great book all about changing how you think about food. It uses real world experiments to explain why it is that we like certain foods over others, why we eat the amount we eat, and how simple habit changes can lead t mindless weight-loss.
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Anonymous More than 1 year ago
Really put a lot into perspective! Highly recommended!
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raedenea More than 1 year ago
i thought this book was really interesting and made alot of since. alot of good advice, read it all in one day. would recommend this book to anyone.
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Anonymous More than 1 year ago
I feel everyone should read this to expand their awareness of what influcences what and how much we eat. Some of the studies discussed in the book have had an impact on my awareness and I have benefitted from having read the book.
Anonymous More than 1 year ago
Enjoyed this one. It really gets you thinking about what we eat.
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