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Overview

Data Mining and Predictive Analytics -

21^st Century's Most Powerful New Management Tools

In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English...

What data mining and predictive analytics are

Why they are such powerful management tools

How and when to use them for greatest positive

impact across a broad spectrum of industries

Complete with solid advice and instructive case histories...

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Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

Overview

Product Details

Editorial Reviews

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