Miss Jessie's: Creating a Successful Business from Scratch---Naturally

Miss Jessie's: Creating a Successful Business from Scratch---Naturally

by Miko Branch

Hardcover

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Overview

Miss Jessie's: Creating a Successful Business from Scratch---Naturally by Miko Branch

Miss Jessie's is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie’s — the company that revolutionized the hair care industry.

When Miko  and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being “do it yourself” women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie's, Miko reveals how she and Titi applied those lessons to create a successful business from scratch. 

A family memoir with a wealth of practical business advice and handy hair tips, told in Miko's funny and relatable voice, Miss Jessie’s is her remarkable story — from her childhood learning independence as a latchkey kid in Jamaica, Queens, to building a highly regarded company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. She speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self-esteem of natural and curly haired women.

Charming and enlightening, chock full of entertaining stories and invaluable instruction that can be applied to any business, and illustrated with 16 pages of photos, Miss Jessie's confirms that with effort the American Dream is possible.

Product Details

ISBN-13: 9780062329189
Publisher: HarperCollins Publishers
Publication date: 04/14/2015
Pages: 320
Sales rank: 974,140
Product dimensions: 5.50(w) x 8.40(h) x 1.40(d)

About the Author

Miko Branch is the co-founder and CEO of Miss Jessie's LLC. She is celebrated for transforming the hair-care industry by pioneering an entirely new category of products specifically for natural and curly hair. She was featured on the cover of Women's Wear Daily and appeared on the cover of Beauty Inc. as a trailblazer, and Ebony listed her as one of its Power 100 Innovators and Influencers. She has also been honored by New York University and Delta Sigma Theta for her entrepreneurship. Miss Jessie's award-winning products have been featured in O, The Oprah Magazine, Teen Vogue, Redbook, Essence, Allure Latina, and other publications. She lives in New York with her son.

Table of Contents

Preface: Stories and Recipes from Our Kitchen Table xi

1 Making Something out of Nothing 1

2 Deep Roots 9

3 Street Wise 45

4 Young, Gifted, and Black-Owned 67

5 Ready to Roll 83

6 Hard Pressed 101

7 It's All About the Hair 121

8 The Best Damn Curl Crème, Period! 155

9 A Sudden Twist 191

10 Transitioners 203

11 Bull's-Eye 221

12 New Growth 233

31 Big Rollers 253

Epilogue 271

Letter to TITI 275

Acknowledgments 279

Glossary of Retail Terms 283

The Language of Hair: Definitions 287

Product Definitions 289

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