Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding

Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding

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Overview

Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding by Seth Goldman, Barry Nalebuff, Sungyoon Choi

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving.

Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Product Details

ISBN-13: 9780770437497
Publisher: The Crown Publishing Group
Publication date: 09/03/2013
Pages: 288
Sales rank: 651,307
Product dimensions: 6.40(w) x 9.20(h) x 1.00(d)

About the Author

BARRY NALEBUFF is the Milton Steinbach Professor at Yale School of Management, where he teaches negotiation, innovation, and strategy.  He is the coauthor of Thinking Strategically, Co-opetition, Why Not?, and The Art of Strategy.  A graduate of MIT, and a Rhodes Scholar, he earned his doctorate at Oxford University.  He has been a columnist for Forbes, and a regular commentator on Marketplace.

SETH GOLDMAN is the president and TeaEO of Honest Tea, which he cofounded with Barry Nalebuff in 1997.  He is an internationally recognized spokesman for mission-driven enterprise and sustainability.  He appears regularly on MSNBC, CNBC, and Fox. He blogs for Treehugger.com, Inc.com, The Huffington Post, and the New York Times.

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Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding 5 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago
This book has renewed my belief in the idea, staying honest and true to your principles can lead to its own rewards.