MKTG 7 (with CourseMate with Career Transitions Printed Access Card) / Edition 7

MKTG 7 (with CourseMate with Career Transitions Printed Access Card) / Edition 7

ISBN-10:
1285091868
ISBN-13:
9781285091860
Pub. Date:
02/07/2013
Publisher:
Cengage Learning
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Overview

MKTG 7 (with CourseMate with Career Transitions Printed Access Card) / Edition 7

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

Product Details

ISBN-13: 9781285091860
Publisher: Cengage Learning
Publication date: 02/07/2013
Series: New, Engaging Titles from 4LTR Press Series
Edition description: Older Edition
Pages: 400
Product dimensions: 8.60(w) x 11.00(h) x 0.10(d)

Table of Contents

PART I. THE WORLD OF MARKETING. 1. An Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Ethics and Social Responsibility. 4. The Marketing Environment. 5. Developing a Global Vision. PART II. ANALYZING MARKET OPPORTUNITIES. 6. Consumer Decision Making. 7. Business Marketing. 8. Segmenting and Targeting Markets. 9. Marketing Research. PART III. PRODUCT DECISIONS. 10. Product Concepts. 11. Developing and Managing Products. 12. Services and Nonprofit Organization Marketing. PART IV. DISTRIBUTION DECISIONS. 13. Supply Chain Management. 14. Marketing Channels and Retailing. PART V. PROMOTION AND COMMUNICATION STRATEGIES. 15. Marketing Communications. 16. Advertising, Public Relations, and Sales Promotion. 17. Personal Selling and Sales Management. 18. Social Media and Marketing. PART VI. PRICING DECISIONS. 19. Pricing Concepts. 20. Setting the Right Price.

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