Mobile Commerce: Technology, Theory, and Applications

Mobile Commerce: Technology, Theory, and Applications

by Mennecke, Troy Strader

Hardcover

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Overview

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

Product Details

ISBN-13: 9781591400448
Publisher: IGI Global
Publication date: 08/15/2012
Pages: 366
Product dimensions: 7.00(w) x 10.00(h) x 0.81(d)

About the Author

Brian E. Mennecke is an Associate Professor of Management Information Systems in the College of Business at Iowa State University. Dr. Mennecke earned his Ph.D. at Indiana University in management information systems and also holds Master's degrees in geology and business from Miami University.
Troy J. Strader is Assistant Professor of Management Information Systems in the College of Business at Iowa State University. He received his Ph.D. in Business Administration (Information Systems) from the University of Illinois at Urbana-Champaign in 1997.

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