Mobile Commerce: Technology, Theory, and Applications

Mobile Commerce: Technology, Theory, and Applications

by Brian E. Mennecke, Troy Strader
Mobile Commerce: Technology, Theory, and Applications

Mobile Commerce: Technology, Theory, and Applications

by Brian E. Mennecke, Troy Strader

Hardcover

$84.95 
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Overview

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.


Product Details

ISBN-13: 9781591400448
Publisher: IGI Global
Publication date: 08/15/2012
Pages: 366
Product dimensions: 7.00(w) x 10.00(h) x 0.81(d)
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