Mobile Marketing: Finding Your Customers No Matter Where They Are

Mobile Marketing: Finding Your Customers No Matter Where They Are

by Cindy Krum
4.5 4

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Mobile Marketing: Finding Your Customers No Matter Where They Are (Que Biz-Tech Series) 4.3 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
MarketingMama More than 1 year ago
This book is packed with useful information, from cover to cover. Moreover, the author has made this information easily accessible through excellent organization and a comprehensive index. Whether you're already using mobile marketing or exploring options for incorporating it into your existing marketing mix, this book can help. The statistics cited are still relevant (unusual for any print book on the subject), and the author clearly has a thorough understanding of the mobile channel. This book also helps mobile marketers to avoid potential pitfalls by providing information on privacy and spam laws, as well as best practices. Highly recommend this book as a resource for those interested in mobile marketing.