Mobile Marketing

Mobile Marketing


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Product Details

ISBN-13: 9780071743020
Publisher: McGraw-Hill Professional Publishing
Publication date: 02/04/2011
Edition description: List
Pages: 176
Product dimensions: 5.70(w) x 8.40(h) x 1.00(d)

About the Author

Kaan Varnali, Ph.D., has been conducting research on mobile marketing for more than 3 years at Boğaziçi University, Turkey. His research has appeared in several scholarly outlets as journal articles and book chapters. He is currently an assistant professor at Istanbul Bilgi University, Turkey, where he teaches courses on new media and consumer behavior.
Aysegul Toker is a professor and the chair of the Department of Management, Boğaziçi University. Her latest publications are in the areas of digital marketing, online communities, mobile applications, and business excellence.
Cengiz Yilmaz is a professor of marketing at Boğaziçi University, whose research has been published in several scholarly journals. The authors live in Istanbul, Turkey.

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Mobile Marketing 4 out of 5 based on 0 ratings. 1 reviews.
RolfDobelli More than 1 year ago
Today¿s mobile phones are computers that enable consumers to send text messages, access the Internet, shop online, participate in social networks and more. This well-written manual provides an excellent introduction to mobile marketing and shows companies how to connect instantly with customers in a personal, meaningful way. Although such marketing is relatively new in the US, many European companies rely on it to interact directly with customers, improve brand recognition and increase sales. Turkish professors Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explain mobile phones¿ marketing capabilities clearly and simply. getAbstract recommends this timely guide to marketing managers, who should read it now before the next leap in technology renders it obsolete.