Most Helpful Customer Reviews
Mobile Marketing: An Hour a Day based on 0 ratings. 2 reviews.
Having been in mobile for longer than I care to admit, I recommend this book to clients and colleagues who are either just starting to dip their toe in or who need to take their efforts to the next level. The nature of mobile marketing can seem overwhelming because it crosses so many disciplines and has so many possibilities. Rachel and Noah do an amazing job of breaking down the steps, offering clear and actionable guidance, and incorporating stories from experienced industry experts to set their readers up for success.
Highly recommended for anyone who needs to create a mobile marketing strategy. The authors clearly explain the role and significance of mobile devices in today's marketplace and provide clear and useful tips and information that can help you develop a winning mobile strategy. As mobile devices continue to increase market share, having a unique mobile strategy is now mandatory no matter what industry you're in. I have found this book to be invaluable in my job and refer back to it often.