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Mobilize: Strategies for Success from the Frontlines of the App Revolution
     

Mobilize: Strategies for Success from the Frontlines of the App Revolution

5.0 1
by Perseus
 

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach.

The iPod, iPhone, and iPad offer tremendous opportunity for the savvy developer to achieve millions of sales, but it's not just about tossing your

Overview

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach.

The iPod, iPhone, and iPad offer tremendous opportunity for the savvy developer to achieve millions of sales, but it's not just about tossing your creation into Apple's App Store pool and expecting it to swim. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone—from the small independent to the advanced development house—to aggressively position, market, and sell their product.

Mobilize reveals the secrets and techniques that have made her a pioneer in the industry, enabling you to cut through the noise and chaos and sell your app to an audience hungry for the next great thing. She also shares insights from other industry professionals whose secrets will illustrate the vital do's and don'ts you must address in order to succeed.  More than just a book, this is the "seller's development kit"  for the mobile age

Product Details

ISBN-13:
9781593156459
Publisher:
Vanguard Press
Publication date:
01/11/2011
Pages:
256
Product dimensions:
6.10(w) x 9.20(h) x 0.80(d)

Meet the Author

Specializing in developing customer acquisition strategies, brand positioning, and leveraging public relations as marketing, Rana June Sobhany, applies her unique style and methodology of integrated marketing communications to promote companies and ideas across political, nonprofit, entertainment, advertising, and social channels in the mobile space.

As a co-founder of Medialets, the largest in-application analytics and advertising platform, Rana has been deeply involved in the successful design, implementation, and execution of comprehensive application marketing campaigns for products across the industry, including iPhone, and was among the first to promote app marketing as a discrete practice.  She has coached mobile application developers at every level: individual developers; independent development shops; creative and media buying agencies; and large, venture-backed application firms.  As a thought leader in the field of monetizing iPhone as well as iPad applications, Rana's assistance is frequently requested to help guide new and experienced developers through the world of marketing. She is a frequent speaker at mobile and technology conferences, helping educate developers about how best to develop and market their products for the iPhone and iPad ecosystems.

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Mobilize: Strategies for Success from the Frontlines of the App Revolution 5 out of 5 based on 0 ratings. 1 reviews.
RolfDobelli More than 1 year ago
No offense to app developers, but they're not the most marketing savvy bunch. That's OK because now there's a book for that. Mobile marketing specialist Rana June Sobhany stresses that building a killer app comes first; selling it by applying solid marketing principles comes second. Apple's App Store is less than three years old, and app developers have the tricky task of marketing in a new, evolving medium. Sobhany - who has been on the frontlines since the beginning - helpfully draws on her own experiences to create a roadmap to success. She also provides firsthand, useful accounts from bloggers, tech journalists and, especially, successful app developers themselves. And, she supplies worksheet templates for positioning, strategic planning, publicity and metrics. getAbstract recommends this excellent resource to developers, designers and marketers poised to enter the app frontier.