Model Business Plans for Product Businesses

Model Business Plans for Product Businesses

by William A. Cohen PhD, Cohen

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Product Details

ISBN-13: 9780471030287
Publisher: Wiley
Publication date: 06/30/1995
Pages: 352
Product dimensions: 8.54(w) x 10.94(h) x 0.60(d)

About the Author

WILLIAM A. COHEN is Professor of Marketing and Director of the Small Business Institute at California State University, Los Angeles. He is the author of 31 business books, including Building a Mail Order Business and The Entrepreneur and Small Business Problem Solver, both published by Wiley.

Table of Contents

Business Plan for Orca Computer Systems.
Business Plan for Baby's Cornucopia.
Business Plan for Sneak Peek: A Student's Guide to University Courses.
Business Plan for American Baby Food Company.
Business Plan for Mudville Greeting Cards.
Business Plan for Onyx Marketing Group.
Business Plan for Mischa's Silverlake Cookies.
Business Plan for Venchertech Industries, Inc.
Business Plan for Compact Disc Store Specializing in Used CDs.
Appendices.
Index.

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