Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making

Paperback(Softcover reprint of the original 1st ed. 2015)

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Product Details

ISBN-13: 9781493940875
Publisher: Springer New York
Publication date: 08/23/2016
Series: International Series in Quantitative Marketing
Edition description: Softcover reprint of the original 1st ed. 2015
Pages: 408
Product dimensions: 6.10(w) x 9.25(h) x 0.03(d)

Table of Contents

Building models for markets.- Model specification.- Data.- Estimation and testing.- Validation and testing.- Re-estimation: introduction to more advanced estimation methods.- Examples of models for aggregate demand.- Individual demand models.- Examples of database marketing models.- Use: implementation issues.- Appendix A: Matrix algebra.

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