Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections

Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections

by Michael D. Cohen

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Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks.

The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy.

Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

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Product Details

ISBN-13: 9781538153819
Publisher: Rowman & Littlefield Publishers, Inc.
Publication date: 06/15/2021
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 204
File size: 1 MB

About the Author

MICHAEL D. COHEN, Ph.D. is CEO of Cohen Research Group, a political, public affairs, and corporate research firm. He publishes the award-winning Congress in Your Pocket suite of mobile apps and teaches college courses on political campaigns, research methods, digital strategy, and public policy in Washington, DC.

Table of Contents




Chapter 1 – Parties and Elections

Chapter 2 — Planning and Management

Chapter 3 — Fundraising

Chapter 4 — Independent Groups

Chapter 5 — Vulnerability and Opposition Research

Chapter 6 — Data and Analytics

Chapter 7 — Focus Groups and Polling

Chapter 8 — Earned Media

Chapter 9 — Paid Media

Chapter 10 — Social Media

Chapter 11 — Field Operations

Chapter 12 — The New Permanent Campaign





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