Mopar Minivans: Creating the first 20 years of Chrysler, Dodge, and Plymouth people-and-cargo-movers

Mopar Minivans: Creating the first 20 years of Chrysler, Dodge, and Plymouth people-and-cargo-movers

by David Zatz

Paperback

$16.75
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Overview

In the early 1970s, designers and product planners knew was a
huge market for a tall wagon that could be stored in a garage,
but how would they get the idea past the executives?

It would be a stunningly expensive project for a troubled company,
requiring new engines, bodies, suspensions and transmissions.

This is the fascinating story of how a dedicated team created the
minivan on a low budget, as told by people who were there—
with never-before-published photos from the design studios.

Note: This edition is less expensive than the original book, which had specially high photo quality, but it is the full book.

Product Details

ISBN-13: 9781987022261
Publisher: Barnes & Noble Press
Publication date: 02/11/2019
Pages: 80
Sales rank: 292,147
Product dimensions: 8.50(w) x 11.00(h) x 0.22(d)

About the Author

David Zatz is a writer, organizational ?development consultant, former publisher, and editor. He started a major Chrysler-oriented web site in 1994; the name Allpar.com came in 1998. He has also worked as the principal of research and change firm Toolpack Consulting since 2001. ?His non-automotive work has appeared in Quality Digest, HRMagazine, the Encyclopedia of Management, and the ?Business Strategy Book of Readings.

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