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McGraw-Hill Companies, The
MP Business, Student CD, OLC with Premium Content / Edition 5

MP Business, Student CD, OLC with Premium Content / Edition 5

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Product Details

ISBN-13: 9780073128528
Publisher: McGraw-Hill Companies, The
Publication date: 01/05/2005
Edition description: Older Edition
Pages: 576
Product dimensions: 7.90(w) x 9.90(h) x 0.60(d)

About the Author

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Table of Contents

Part One:
Business in a Changing World

Chapter 1:
The Dynamics of Business and Economics

Chapter 2:
Business Ethics and Social Responsibility

Appendix A
The Legal and Regulatory Environment

Chapter 3:
Business in a Borderless World

Chapter 4:
Managing Information Technology and E-Business

Role-Play Exercise: National Farm & Garden, Inc.

Part Two:
Starting and Growing a Business

Chapter 5:
Options for Organizing Business

Chapter 6:
Small Business, Entrepreneurship, and Franchising

Appendix B
The Business Plan

Role-Play Exercise: Human Response, Inc.

Part Three:
Managing for Quality and Competitiveness

Chapter 7:
The Nature of Management

Chapter 8:
Organization, Teamwork, and Communication

Chapter 9:
Production and Operations Management

Role-Playing Exercise: McDougal Aircraft Company

Part Four:
Creating the Human Resource Advantage

Chapter 10:
Motivating the Workforce

Chapter 11:
Managing Human Resources

Appendix C
Personal Career Plan

Role-Play Exercise: eQuality Assured

Part Five:
Marketing: Developing Relationships

Chapter 12:
Customer-Driven Marketing

Chapter 13:
Dimensions of Marketing Strategy

Role-Play Exercise:

Part Six:
Financing the Enterprise

Chapter 14:
Accounting and Financial Statements

Chapter 15:
Money and the Financial System

Chapter 16:
Financial Management and Securities Markets

Role-Play Exercise: Dana Fashion Designs, Inc.

Appendix D
Personal FinancialPlanning

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