Multi-Channel Strategies for Retail Financial Services: A Management-Framework for Designing and Implementing Multi-Channel Strategies

Multi-Channel Strategies for Retail Financial Services: A Management-Framework for Designing and Implementing Multi-Channel Strategies

by Patrick Dahmen

Paperback(Softcover reprint of the original 1st ed. 2004)

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Overview

Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.

Product Details

ISBN-13: 9783824481910
Publisher: Deutscher Universitätsverlag
Publication date: 10/28/2004
Edition description: Softcover reprint of the original 1st ed. 2004
Pages: 215
Product dimensions: 5.83(w) x 8.27(h) x 0.02(d)

About the Author

Dr. Patrick Dahmen promovierte bei Prof. Dr. Walter Ackermann am Institut für Versicherungswirtschaft der Universität St. Gallen. Er ist als Direktor bei der AXA Gruppe in Deutschland für das Konzern-Controlling verantwortlich und hat zuvor als Assistent des Vorstandsvorsitzenden der AXA Gruppe in Deutschland an der Ausgestaltung der Multi-Kanal-Strategie mitgearbeitet.

Table of Contents

Academic and empirical relevance of the research subject

Concepts for the strategic design of multi-channel distribution systems

Operational implementation of different multi-channel distribution strategies

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