Pub. Date:
Taylor & Francis
Multimedia Journalism: A Practical Guide / Edition 1

Multimedia Journalism: A Practical Guide / Edition 1

by Andy BullAndy Bull


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Multimedia Journalism: A Practical Guide offers clear advice on working across multiple media platforms and includes guides to creating and using video, audio, text and pictures.

It contains all the essentials of good practice and is supported by an Companion Website at: which demonstrates how to apply the skills covered in the book, gives examples of good and bad practice, and keeps the material up-to-date and in line with new hardware, software, methods of working and legislation. The book is fully cross-referenced and interlinked with the website, which offers the chance to test your learning and send in questions for industry experts to answer in their masterclasses.

Split into three levels – getting started, building proficiency and professional standards – this book builds on the knowledge attained in each part, and ensures that skills are introduced one step at a time until professional competency is achieved. This three stage structure means it can be used from initial to advanced level to learn the key skill areas of video, audio, text, and pictures and how to combine them to create multimedia packages. Skills covered include:

  • writing news reports, features, email bulletins and blogs
  • building a website using a content management system
  • measuring the success of your website or blog
  • shooting, cropping, editing and captioning pictures
  • recording, editing and publishing audio reports and podcasts
  • shooting, editing and streaming video and creating effective packages
  • creating breaking news tickers and using Twitter
  • using and encouraging user generated content
  • interviewing and conducting advanced online research
  • subediting, proofreading and headlining, including search engine optimisation
  • geo-tagging, geo-coding and geo-broadcasting.

Website access is free when the book or ebook is purchased. The registration key is on the final page of all editions of the book and ebook and is also on the inside front cover of the paperback edition.

Product Details

ISBN-13: 9780415478229
Publisher: Taylor & Francis
Publication date: 03/12/2010
Edition description: New Edition
Pages: 512
Product dimensions: 7.50(w) x 9.75(h) x 2.80(d)

About the Author

Andy Bull has been a journalist for over 30 years, working in senior positions on The Times, AOL, The Independent, Conde Nast and The Mail on Sunday, among others. He is also the author of Brand Journalism (Routledge, 2013).

Table of Contents

Guided tour Introduction: Equipping you for the fourth revolution in journalism How to use this book in conjunction with the online version Part A: Getting started 1. Essentials of writing a news story 2. Creating a publishing platform 3. Getting started with social media 4. Audio and podcasting 5. Still pictures and video Part B: Building proficiency 6. Live blogging and curation 7. Developing your abilities as a reporter and interviewer 8. Building proficiency with Wordpress 9. Social and community journalism 10. Email bulletins and creating your own RSS feed with Yahoo Pipes 11. Stills, audio and audio-visual packages 12. Video 13. Data journalism 14. Building a personal brand, and developing a specialism Part C: Professional Standards 15. Features and in-depth packages 16. Advanced online research, search engine optimisation, analytics, sub-editing, and proof reading 17. Multi-platform publishing and developing your skills as an editor 18. Advanced multimedia storytelling 19. Long-form video journalism, audio and video news bulletins and magazine programmes 20. The future

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