Multinational Companies in Low-Income Markets: An Analysis of Social Embeddedness in Southeast Asia

Multinational Companies in Low-Income Markets: An Analysis of Social Embeddedness in Southeast Asia

by Dina Badry

Paperback(2009)

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Overview

Multinational Companies in Low-Income Markets: An Analysis of Social Embeddedness in Southeast Asia by Dina Badry

Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Badry examines relational and structural network aspects with regard to their influence on the success of companies’ Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.

Product Details

ISBN-13: 9783834918758
Publisher: Gabler Verlag
Publication date: 09/15/2009
Edition description: 2009
Pages: 146
Product dimensions: 5.83(w) x 8.27(h) x 0.01(d)

About the Author

Dr. Dina Badry obtained her doctorate under the guidance of Prof. Dr. Li-Choy Chong and Prof. Dr. Günther Müller-Stewens at St. Gallen University’s Institute for International Management in Asia.

Table of Contents

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Preface

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