Hardcover

$44.95

Product Details

ISBN-13: 9780070423565
Publisher: McGraw-Hill Companies, The
Publication date: 07/01/1995
Pages: 354
Product dimensions: 6.25(w) x 9.26(h) x 1.21(d)

Table of Contents

Introduction.
Part 1: The Methods.
Research and Planning.
Multinational Media and Telemarketing.
National and Multinational Lists and Data Protection.
Culture and the Creative Process.
International Postal Delivery Systems.
Pricing, Currency, and Collection.
Fulfillment and Shipping.
Part 2: The Markets.
Direct Marketing in Europe.
Direct Marketing in Asia.
Direct Marketing in North America.
Thirty-Two Country-by-Country Profiles.

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