Multinationals and Europe, 1992: Strategies for the Future

Multinationals and Europe, 1992: Strategies for the Future



Product Details

ISBN-13: 9780415051941
Publisher: Taylor & Francis, Inc.
Publication date: 03/28/1991
Series: International Business Series
Pages: 272
Product dimensions: 8.00(w) x 10.00(h) x 2.00(d)

Table of Contents

1. Introduction: The Meaning of 1992 B. Burgenmeier and J.L. Mucchielli Part I: Corporate Strategies and Economic Integration 2. The Challenge of the Single Market Stephen Young, M. McDermott and Stewart Dunlop 3. Competitive Strategies for

Non-European Firms Alan Rugman and Alain Verbeke 4. Competitive Strategies for European Firms J.L. Mucchielli 5. Strategic Trade Policy and 1992 L.Waverman Part II: Multinational Activity within Europe 6. Intra-European Direct Investment W.

Molle and R. Morsink 7. Swiss Foreign Direct Investment B. Burgenmeier Part III: Japanese Multinationals and European Integration 8. Competition of Japanese Multinationals Ph. Saucier 9. Japanese Multinationals and 1992 T. Ozawa 10. Japanese

Direct Investment in Europe J.H. Dunning and J.A. Cantwell Part IV: National Policy and Multinational Strategies 11. Firm and Government Strategies A.E. Safarian 12. Multinationals and National Economic Policies M. Panic

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