Multinationals in Latin America: Case Studies

Multinationals in Latin America: Case Studies


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Product Details

ISBN-13: 9781137024091
Publisher: Palgrave Macmillan UK
Publication date: 12/02/2014
Series: AIB Latin America
Edition description: 2014
Pages: 203
Product dimensions: 5.70(w) x 8.60(h) x 0.90(d)

About the Author

Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America ( and its first Chapter Chair.

Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico.

Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil.

Table of Contents

Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8

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