Mutually Beneficial: The Guardian and Life Insurance in America available in Hardcover
- Pub. Date:
- New York University Press
|Publisher:||New York University Press|
|Product dimensions:||6.30(w) x 9.00(h) x 1.20(d)|
About the Author
George David Smith is Clinical Professor of Economics, Entrepreneurship, and Innovation and is Academic Director of the Executive MBA degree programs at New York University’s Stern School of Business.
What People are Saying About This
"(Wright and Smith) have written a remarkably lucid and elegantly organized history that keeps the major themes in view, even while discussing the minutiae of crafting and marketing various new insurance products or of managing the firm and its investment portfolio. As the authors themselves point out, the history of life insurance has not attracted much serious scholarship or inspired writing. Fortunately, Mutually Beneficial has both. It integrates the Guardian's career into a wider account of the American life-insurance business and American economic history more generally, and it manages to do so with a light touch."
-Geoffrey Clark,Harvard Business History Review
"(Mutually Beneficial is), without doubt, a major contribution to the economics and history of life insurance in the twentieth century. Wright and Smith have provided, for example, the most comprehensive account yet of product development, and the section on investment strategies is also important. In sum this will make a fine addition to the library of insurance historians, and to financial and business historians more generally."
-Robin Pearson,Accounting, Business & Financial History
"The matieral is well documented. The authors have produced a nonvanity company history that goes behind the scenes to describe the company's corporate culture and policies and provide a explanation of how ethical and business precepts have led to consistent profitability."
-Enterprise & Society