My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

by Claude Hopkins
My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

by Claude Hopkins

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Overview

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.


Product Details

ISBN-13: 9780071784801
Publisher: McGraw Hill LLC
Publication date: 02/01/1966
Sold by: Barnes & Noble
Format: eBook
Pages: 335
File size: 352 KB

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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