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My Life in Advertising: Scientific Advertising
     

My Life in Advertising: Scientific Advertising

by Claude C. Hopkins
 

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ISBN-10: 0781281911

ISBN-13: 9780781281911

Pub. Date: 12/28/1991

Publisher: Reprint Services Corporation

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

Overview

This volume contains his two landmark books. Scientific Advertising--the classic primer still read by today's top copywriters--was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising.

Product Details

ISBN-13:
9780781281911
Publisher:
Reprint Services Corporation
Publication date:
12/28/1991
Series:
American Biography Series
Pages:
318
Product dimensions:
6.20(w) x 9.30(h) x 0.90(d)

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