My Little Black Book to Successby Tom Marquardt
The backbone of a country's economic and future growth is in its small and mid-sized companies, but so many of these never survive or even make a profit. Drawing from his experience as a successful business owner and consultant, Tom Marquardt-The Profit Repairman® addresses this crisis and offers over fifty rock-solid, time-tested, proven blueprints with corrective action plans in 'My Little Black Book to Success,' for businesses to increase their success rates in operations, sales and marketing, human resources, and accounting departments. With Tom's book, you can immediately implement strategies to increase the bottom line, change flat revenue growth, and save your company's fate. If you're a current leader or looking to become one, this is the book for you to stop biting your nails and start sharpening your claws today!
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I hate to give a bad review but this book was disappointing. I was curious about someone who marketed themselves as "The Profit Repairman" but found that the title of the book was the best part. As a huge Jeffrey Gitomer fan I couldn't help but feel that Tom knocked off Jeffrey's concept of "little xyz book of.." and the "repairman" theme. I found Tom's branding confusing; he markets himself as a repair man but in his picture is wearing a suit and tie with a pen in his hand. All his chapters where named with Greek symbols (what does that have to do with repairing profit?) I found the book to be all over the place: the branding was confusing, the content was simple enough but written in a very unoriginal way. His topics were useful but nothing stood out to me. I didn't understand how it was "little black book to success" - what does "little black book" have to do with anything? The little-black-book is about managing contacts, isn't it? I think Tom had a good intention to write a simple business success book but felt in his desire to be concise, the book was left very empty and vague. He was so kind to sign the book for be before he sent it for review - very professional. I have no doubt that Tom is great at helping companies restore lost profits but the book itself was totally forgettable.
I immediately knew I was on the same page as Tom Marquardt when I got to Part I - Stop Biting Your Nails and Start Sharpening Your Claws. This part begins with an exercise that says " I would like you to take 10 minutes, and ten minutes only, and write down the top five items that you worry about and/or are fearful about on a continuous basis in the space provided below." He then proceeds to tell the reader the fears and worries will always be there but he will teach how to neutralize them using his 14 points. Those 14 points consist of the lot of stops, and as I read through them all it reminded me of self-discipline, something easy to stray away from when in fear and doubt. One analogy I've never heard of before but made so much sense was when Marquardt said "A glass of milk has a longer shelf life than a vacant hotel room." Milk can be kept in the fridge for several weeks and used as needed. However, when today is gone, today's vacant room cannot receive the opportunity of the moment. This of course, can be translated to any service you sell. It's all about maximizing revenue generation - today. Marquardt also advocates "Go be a leader with walk-around, hands-on management. Forget sending a memo to the associates on how to do it; show them yourself." This is one aspect of running a business I'm adamant about. Creating relationships with your team is crucial and in my opinion, mandatory. What Marquardt says in "My Little Black Book to Success" is nothing new. However, it's a gentle reminder we all need and being the size the book is, a couple of hours of reading, contemplation and grounding will give us the inspiration to get out of a slump, re-focus on our direction, or make the necessary changes. In our busy lives, combined with the internal fears the media brings to us about the downturn of economy, it's easy to start doubting our direction in business if there is a lull. Marquardt gives us action plans and strategies that work, if you work them.
This Black Book To Success is Dedicated And Directed To 99% Of The 26.8 Million U.S. Businesses Nationwide And Offers Proven Solutions That Future Business Owners And Associates Want And Need Right Now With Answers To Be Successful In This Downward Economy! There Is At Least One Take Away That You Will, No Matter Your Demographics, Receive By Reading This Book To Change Your Life And Career/Business Future. This Book Is Very User Friendly(you do not need to be in the business world very long or not at all), With Easy To Understand Examples/Analogies And Over 50, Rock Solid Time Tested Solutions in Operations, Sales and Marketing, Humand Resources and Accouting. This Book Is A Must Read If You Own And/Or Work For A Small And Mid-Sized Company Or Would Like To One Day!