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As the industry globalized, so did Mylan. An American success story with deep roots in Morgantown, West Virginia, the company made two bold acquisitions that transformed it almost overnight into a manufacturing powerhouse with global reach and purpose.
Published in Mylan's 50th anniversary year, this book explains how one unconventional company learned to survive and thrive in the highly regulated, hyper-competitive world of generic pharmaceuticals--and to make high-quality, affordable medicine available to people around the world.
This book will appeal to everyone interested in how the generic drug industry developed in the United States and abroad. Entrepreneurs will appreciate this case study in following the market wherever it leads, even to a place quite different from the one intended. West Virginians will be fascinated by the development of Mylan, whose Morgantown plant remains one of the largest pharmaceutical plants in the world. At a time of concern about U.S. manufacturing, here is a striking American success story.
|Product dimensions:||6.20(w) x 9.10(h) x 0.80(d)|
About the Author
Table of Contents
Foreword – Heather Bresch
BUILDING A SUSTAINABLE ENTERPRISE
A Foothold in Generics, 1961–1969
The Rocky Road to Profitability, 1970–1980
AN AMERICAN SUCCESS STORY
Taking Control of Its Destiny, 1981–1990
Venturing into Brand Drugs, 1991–2000
BECOMING A GLOBAL LEADER
Turning the Page, 2001–2005
The New Mylan, 2006–2011
Afterword – Robert J. Coury
Fifty Years of Mylan
Mission and Values
Illustrations follow page 84