Myth, Magic and Marketing: From the Acropois to the Apple Store, an Irreverent History of Branding

Myth, Magic and Marketing: From the Acropois to the Apple Store, an Irreverent History of Branding

by Walt Kuenstler

Paperback

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Product Details

ISBN-13: 9780983327622
Publisher: Zolexa Publishing
Publication date: 02/23/2012
Pages: 150
Sales rank: 894,983
Product dimensions: 5.25(w) x 8.00(h) x 0.32(d)

About the Author

Writing with wit and clarity, Walt Kuenstler's "Myth, Magic and Marketing" presents real-life examples of how enduring brands are created and nurtured, paying homage to those marketers that have best applied the art and science of branding to their success.

His extensive marketing and branding background includes work with McCann-Erickson Advertising, The New York Times, Playboy, Gannett. Branding and marketing clients have included UBS/PaineWebber, GlaxoSmithKline, Absolut, and Hearst.

A graduate of the University of Pennsylvania, Walt lives and works in Los Angeles, California and Fredericksburg, Virginia.

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