This book has been particularly well-received in Europe and the UK, where its rich stories about the origins of seminal American brands are new to many readers.
Successful marketers know that buyers are seeking miraculous solutions to their problems. That's true for consumer products as well as B2B sales. And you will learn how to easily apply that persuasive power to increase the ROI of all your marketing and sales communications.
In your customers' hearts, a Mercedes is not simply a car, and Nike's Air Jordan XVIIs are more than sneakers. Each embodies the mystique and status of luxury, and the promise of super-human performance.
Discover how to bring credibility and authority to your brand messaging by conveying your brand's mystique and magic
A masterfully written, fun to read and easy to comprehend book where the mercurial wit of the author enhances his sharp insights.
"Myth, Magic and Marketing" will show you and your team how to achieve new levels of brand impact. As if by magic!
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About the Author
His extensive marketing and branding background includes work with McCann-Erickson Advertising, The New York Times, Playboy, Gannett. Branding and marketing clients have included UBS/PaineWebber, GlaxoSmithKline, Absolut, and Hearst.
A graduate of the University of Pennsylvania, Walt lives and works in Los Angeles, California and Fredericksburg, Virginia.