The Naked Consumer: How Our Private Lives Become Public Commodities

The Naked Consumer: How Our Private Lives Become Public Commodities

by Erik Larson

Paperback(Reprint)

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Overview

The Naked Consumer: How Our Private Lives Become Public Commodities by Erik Larson

After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.

Product Details

ISBN-13: 9780140233032
Publisher: Penguin Publishing Group
Publication date: 02/28/1994
Edition description: Reprint
Pages: 288
Sales rank: 135,833
Product dimensions: 5.10(w) x 7.80(h) x 0.60(d)

About the Author

Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.

Hometown:

Seattle, Washington

Date of Birth:

January 1, 1954

Place of Birth:

Brooklyn, New York

Education:

B.A., University of Pennsylvania, 1976; M.S., Columbia University Graduate School of Journalism, 1978

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