Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data

Narrative by Numbers: How to Tell Powerful and Purposeful Stories with Data

by Sam Knowles

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Product Details

ISBN-13: 9780815353140
Publisher: Taylor & Francis
Publication date: 03/28/2018
Pages: 176
Product dimensions: 5.25(w) x 7.75(h) x (d)

About the Author

Sam Knowles is a corporate storyteller with 30 years’ experience helping businesses communicate better. Originally a classicist, he holds a doctorate in psychology, the source of his understanding of human motivation and his passion for data-driven stories. His purpose is to make businesses sound human.

Table of Contents

1. The two skills everyone needs today

2. Keep it simple

3. Find and use only relevant data

4. The 4Es of effective storytelling

5. Beware the Curse of Knowledge

6. Talk human

7. Five gods of data driven storytelling

8. Why facts matter more than ever

Epilogue

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