Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business

Natural Prophets: From Health Foods to Whole Foods--How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business

by Joe Dobrow

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Product Details

ISBN-13: 9781623361792
Publisher: Potter/Ten Speed/Harmony/Rodale
Publication date: 02/18/2014
Pages: 320
Product dimensions: 6.20(w) x 9.10(h) x 1.20(d)

About the Author

Joe Dobrow is a marketer, management scholar, historian, and journalist with two decades of experience as a top executive with some of the most prominent natural foods retailers in the U.S., including Whole Foods and Sprouts Farmers Market. A graduate of Brown and the Yale School of Management, Dobrow is the recipient of numerous awards, including Advertising Age's Eco-Marketer of the Year (2007) and the Hub Prize for Retail Excellence (2011, 2012). He lives near Phoenix, Arizona, and in the Washington D.C. area.

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CHAPTER 1
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Excerpted from "Natural Prophets"
by .
Copyright © 2014 Joe Dobrow.
Excerpted by permission of Potter/Ten Speed/Harmony/Rodale.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

Prologue: The Tipping Point vii

Chapter 1 The Milkman or the Cow 1

Chapter 2 A Few Gnarly Pieces of Fruit 25

Chapter 3 The Rise of the High-Minded Idealists 46

Chapter 4 The Boulder Mafia 81

Chapter 5 Spontaneous Combustion 109

Chapter 6 Land of Opportunism 141

Chapter 7 Cult of Competition 177

Chapter 8 Dueling Business Models 208

Chapter 9 From Co-Op to Co-Optation to Clout 240

Afterword 269

Endnotes 274

Acknowledgments 291

Index 293

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