Nature's Fortune: How Business and Society Thrive By Investing in Nature

Nature's Fortune: How Business and Society Thrive By Investing in Nature

by Mark R. Tercek, Jonathan S. Adams


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Nature's Fortune: How Business and Society Thrive By Investing in Nature by Mark R. Tercek, Jonathan S. Adams

What is nature worth? The answer to this question—which traditionally has been framed in environmental terms—is revolutionizing the way we do business.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.

Who invests in nature, and why? What rates of return can it produce? When is protecting nature a good investment? With stories from the South Pacific to the California coast, from the Andes to the Gulf of Mexico and even to New York City, Nature’s Fortune shows how viewing nature as green infrastructure allows for breakthroughs not only in conservation—protecting water supplies; enhancing the health of fisheries; making cities more sustainable, livable, and safe; and dealing with unavoidable climate change—but in economic progress, as well. Organizations obviously depend on the environment for key resources—water, trees, and land. But they can also reap substantial commercial benefits in the form of risk mitigation, cost reduction, new investment opportunities, and the protection of assets. Once leaders learn how to account for nature in financial terms, they can incorporate that value into the organization’s decisions and activities, just as habitually as they consider cost, revenue, and ROI.

A must-read for business leaders, CEOs, investors, and environmentalists alike, Nature’s Fortune offers an essential guide to the world’s economic—and environmental—well-being.

Product Details

ISBN-13: 9781610916950
Publisher: Island Press
Publication date: 08/06/2015
Edition description: Reprint
Pages: 280
Sales rank: 1,047,290
Product dimensions: 5.20(w) x 8.40(h) x 0.70(d)

About the Author

Mark R. Tercek is president and CEO of The Nature Conservancy, which he joined in 2008. Tercek was previously a managing director and Partner at Goldman Sachs, where he ultimately led the firm's environmental strategy. He lives in Washington, DC.

Jonathan S. Adams is a science writer and conservation biologist. The author of The Myth of Wild Africa, The Future of the Wild, and coeditor of Precious Heritage, he lives in Rockville, Maryland.

Table of Contents

A Note to Readers

Chapter 1. Maybe It's Not Chinatown After All
Chapter 2. Not a Drop to Drink
Chapter 3. Let Floodplains Be Floodplains
Chapter 4. The New Fishing
Chapter 5. Feeding the World—and Saving It
Chapter 6. The Million-Dollar Mile
Chapter 7. Investing in the Future in the Face of Climate Change
Chapter 8. Town and Country
Chapter 9. The Business Case for Nature

Works Cited

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Nature's Fortune: How Business and Society Thrive by Investing in Nature 4.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
RagnvaldAZ More than 1 year ago
This is a highly readable, very informative book that presents a new (to me) view of the meaning of Nature to all os us. The authors present reasons why we should include all humans as part of nature, and cogent reasons why it can be useful to put a monetary value on nature's resources. It is well researched, has 17 or 18 pages listing Works Cited, and a comprehensive Index. This is a book everyone who cares about the environment, climate change, and working toward making a humane, sustainable planet for all living things on it should read.