ISBN-10:
0130946451
ISBN-13:
9780130946454
Pub. Date:
05/28/2002
Publisher:
Prentice Hall
Navigate the Net: A Comprehensive Learning Experience for Travel Professionals / Edition 1

Navigate the Net: A Comprehensive Learning Experience for Travel Professionals / Edition 1

by Shelly M. Houser

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Overview

Travel professionals become Internauts by using the NAVIGATE method!

This travel-industry specific publication introduces the unique, easy-to-implement "NAVIGATE" method to help travel professionals gain the knowledge they need to master new technology as the Internet continues to change and evolve.

The "NAVIGATE" method is a specific set of instructions to show travel professionals how to use the Internet to their advantage—in other words, to become Internauts—by means of a fun, easy-to-use, practical approach.

Application of the Internet

Communication Tool
Information Access Tool
Information Access Tool
GDS Access and/or By-pass Tool
Direct Booking Tool
Marketing Tool

Step in NAVIGATE Process

Net Knowledge
Access to the World
Validate Information
Information
GDS access and/or by-pass
Add Services
Tap your Target Market
Evolve

Product Details

ISBN-13: 9780130946454
Publisher: Prentice Hall
Publication date: 05/28/2002
Edition description: New Edition
Pages: 270
Product dimensions: 7.00(w) x 9.10(h) x 0.60(d)

About the Author

Shelly M. Houser, CTC Educator, author, business owner, speaker, consultant, active member in the Travel Industry/Association, and Internaut

Shelly M. Houser, the creator of the NAVIGATE method and author of NAVIGATE the Net, has over 20 years' experience in the travel industry. Ms. Houser is the owner of Travel Career Options, a company that has published the Internet Address Book for Travel Professionals and specializes in providing customized training for travel industry professionals. The Internet Address Book for Travel Professionals, a timesaving reference tool that lists and organizes over 1,500 travel-related Web addresses, was first released in the fall of 1999.

In addition to managing the operations of Travel Career Options, Shelly is an instructor for Anoka-Hennepin Technical College in Minnesota, teaching entry-level and continuing education courses for travel professionals. Anoka-Hennepin Technical College is licensed by the Institute of Certified Travel Agents (ICTA), and is a member of the American Society of Travel Agents (ASTA). Shelly has also been called upon to consult with other travel schools throughout the United States to help them to integrate the Internet into their travel programs. She is often invited to give workshops, seminars, and presentations for various travel industry functions. Shelly M. Houser is an active member of IOTA, ASTA and the Minnesota Executive Women in Tourism, an affiliate club of the International Federation of Women's Travel Organizations (IFWTO).

Read an Excerpt

About this Book

NAVIGATE the Net introduces the unique, easy-to-implement NAVIGATE method to help travel professionals gain the knowledge needed to use the Internet to their advantage. This book is not a dry publication filled with terms that can only be understood by IT (Information Technology) specialists. This travel-industry-specific publication shows the reader how to master new technology as the Internet continues to change and evolve. Travel professionals long ago learned to master change; this book helps the travel professional master the latest set of changes in the industry, while looking for new opportunities and having fun along the way. Boldface terms are defined in the Glossary at the back of the book. Purpose

Most travel professionals are new to the Internet. The purpose of this book is to provide them with an easy-to-learn method of mastering the Internet, in a manner in which they can apply these newly gained skills to their jobs immediately.

Travel professionals who become proficient with using the Internet will:

  • gain enhanced credibility in the eyes of their clients and industry peers.
  • be able to make more efficient use of their time.
  • learn methods to manage massive amounts of information.
  • be able to convert information into usable knowledge.
  • offer their clients the best of what technology has to offer along with unsurpassed customer service that can be found nowhere else.
Approach

The approach of this text is to present an easy-to-use method for gavel professionals to use the Internet.

The NAVIGATE method is a specific set of instructions to show travel professionals how to use theInternet to their advantage:

  • Net knowledge
  • Access to the world
  • Validate information
  • Information
  • GDS access and/or bypass tool
  • Add services
  • Tap into your target market
  • Evolve
Structure

This book presents a method for using the Internet called NAVIGATE, designed specifically for the travel professional. The examples given in the text are travel industry-specific. This book gives the reader a place to start by listing many resources and Web sites particularly useful to the travel professional. Hands-on exercises give the student an opportunity to become familiar and comfortable with working on the Web. The companion Web site is a place where students can review the course contents by taking quizzes online. Our assistant, I-GO, the Internaut, will be our guide throughout this course. Special Features

  • Assistant to guide the reader through the NAVIGATE method: our very own "Internaut' '' I-GO
  • Unit reviews and quizzes
  • Exercises to practice hands-on, online
  • Screen captures throughout the book
Supplements
  1. Companion Web site includes:
    a. Unit quizzes, glossary reviews, and Web links
    b. Help in the "Hints" section
    c. Immediate answer assessment
  2. Instructor's Manual includes:
    a. Quiz answers
    b. Transparency templates
    c. Ideas for exercises and discussions

Table of Contents

Introduction.

I. N FOR NET KNOWLEDGE IN THE NAVIGATE PROCESS.

1. The Internet: History and Applications.

2. The Basics: Internet Terminology.

3. Security, Privacy, Legal, and Social Issues.

4. Agents Becoming Internauts.

II. A FOR ACCESS TO THE WORLD IN THE NAVIGATE PROCESS.

5. Communication Tools of the Net.

6. Business Communication Via E-Mail.

7. Netiquette.

III. V FOR VALIDATE AND I FOR INFORMATION IN THE NAVIGATE PROCESS.

8. Validating Information Found on the Net.

9. Finding the Information You Need.

10. Useful Web Sites for Travel Professionals.

11. Organizing Resources.

IV. G FOR GDS ACCESS AND/OR BY-PASS TOOL IN THE NAVIGATE PROCESS.

12. Technology Options: GDS and Other Tools.

V. A FOR ADD SERVICES IN THE NAVIGATE PROCESS.

13. The Competition: Online Travel Sites.

14. Add Services.

VI. T FOR TAP YOUR TARGET MARKET IN THE NAVIGATE PROCESS.

15. Your Company Web Site.

16. E-Marketing Opportunities.

VII. E FOR EVOLVE IN THE NAVIGATE PROCESS.

17. The Evolution of the Travel Professional.

Appendix A: Top Level Domains.

Appendix B: Emoticons and Acronyms.

Appendix C: Useful Websites.

Glossary of Terms.

Index.

Preface

About this Book

NAVIGATE the Net introduces the unique, easy-to-implement NAVIGATE method to help travel professionals gain the knowledge needed to use the Internet to their advantage. This book is not a dry publication filled with terms that can only be understood by IT (Information Technology) specialists. This travel-industry-specific publication shows the reader how to master new technology as the Internet continues to change and evolve. Travel professionals long ago learned to master change; this book helps the travel professional master the latest set of changes in the industry, while looking for new opportunities and having fun along the way. Boldface terms are defined in the Glossary at the back of the book.

Purpose

Most travel professionals are new to the Internet. The purpose of this book is to provide them with an easy-to-learn method of mastering the Internet, in a manner in which they can apply these newly gained skills to their jobs immediately.

Travel professionals who become proficient with using the Internet will:

  • gain enhanced credibility in the eyes of their clients and industry peers.
  • be able to make more efficient use of their time.
  • learn methods to manage massive amounts of information.
  • be able to convert information into usable knowledge.
  • offer their clients the best of what technology has to offer along with unsurpassed customer service that can be found nowhere else.

Approach

The approach of this text is to present an easy-to-use method for gavel professionals to use the Internet.

The NAVIGATE method is a specific set of instructions to show travel professionals how to use the Internet to their advantage:

  • Net knowledge
  • Access to the world
  • Validate information
  • Information
  • GDS access and/or bypass tool
  • Add services
  • Tap into your target market
  • Evolve

Structure

This book presents a method for using the Internet called NAVIGATE, designed specifically for the travel professional. The examples given in the text are travel industry-specific. This book gives the reader a place to start by listing many resources and Web sites particularly useful to the travel professional. Hands-on exercises give the student an opportunity to become familiar and comfortable with working on the Web. The companion Web site is a place where students can review the course contents by taking quizzes online. Our assistant, I-GO, the Internaut, will be our guide throughout this course.

Special Features

  • Assistant to guide the reader through the NAVIGATE method: our very own "Internaut' '' I-GO
  • Unit reviews and quizzes
  • Exercises to practice hands-on, online
  • Screen captures throughout the book

Supplements

  1. Companion Web site includes:
    a. Unit quizzes, glossary reviews, and Web links
    b. Help in the "Hints" section
    c. Immediate answer assessment
  2. Instructor's Manual includes:
    a. Quiz answers
    b. Transparency templates
    c. Ideas for exercises and discussions

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