Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication

Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication

by Mario Perez-Montoro, Lluis Codina
ISBN-10:
0081006764
ISBN-13:
9780081006764
Pub. Date:
09/05/2016
Publisher:
Elsevier Science

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Overview

Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication

Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items.

The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos.




  • Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and video
  • Presents comprehensive coverage of sites and their combined information architecture and SEO needs
  • Explores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publications
  • Analyzes academic studies by scholars working in this field

Product Details

ISBN-13: 9780081006764
Publisher: Elsevier Science
Publication date: 09/05/2016
Pages: 178
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

Mario Pérez-Montoro holds a PhD in Philosophy and Education from the University of Barcelona (Spain) and a Master in Information Management and Systems from the Polytechnic University of Catalonia (Spain). He studied at the Istituto di Discipline della Comunicazione at the Università di Bologna (Italy) and has been a Visiting Scholar at the Center for the Study of Language and Information (CSLI) at Stanford University (California, USA) and at the School of Information at UC Berkeley (California, USA). He is a Professor in the Department of Information Science at the University of Barcelona (Spain). His work has focused on information architecture and visualization.

Lluís Codina holds a PhD in Information Science from Autonomous University of Barcelona. He is a Professor at the Universitat Pompeu Fabra in Barcelona. He teaches in the School of Communication at Journalism and Communication Studies and the Master's Degree in Social Communication (MUCS) Department of Communication. He is the coordinator of the Digital Documentation and Interactive Communication Group of the Pompeu Fabra University. His research work is focused in digital and interactive information systems.

Table of Contents

Chapter 1. Content-Intensive Sites

Part One. Navigation Experience Design

Chapter 2. The Basis of Navigation

Chapter 3. Designing User Experience

Chapter 4. Prototyping for Navigation

Part Two. Findability and Search Experience Optimization

Chapter 5. The Essentials of Search Engine Optimization

Chapter 6. SEO for Content-Intensive Sites

Chapter 7. Mobile Web and SEO

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