The Necessary Art of Persuasion

The Necessary Art of Persuasion

by Jay A. Conger

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The Necessary Art of Persuasion by Jay A. Conger

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals.

In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Product Details

ISBN-13: 9781633691025
Publisher: Harvard Business Review Press
Publication date: 09/08/2008
Series: Harvard Business Review Classics
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 80
File size: 507 KB

About the Author

Jay A. Conger is the Henry Kravis Research Professor of Leadership Studies at Claremont McKenna College. He is also Senior Research Scientist at the Center for Effective Organizations at the University of Southern California in Los Angeles and visiting Professor of Organizational Behavior at the London Business School.

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