Table of Contents
Introduction 9
Negotiating - everyone is doing it! 9
Are we doomed to fight? 11
A new negotiating paradigm 13
Negotiating in style - the new negotiating culture 17
Win-win and negotiation intelligence (NQ®) 22
Negotiation: prowess or proficiency? 24
1 Keys to Intelligent Negotiation 27
Key 1 Free Yourself from Entrenched Positions 28
How entrenched positions can take control of you 28
Dismantling entrenched positions 30
Focusing on interests 31
How do you find out about interests? 34
Speech is golden? 38
With key 1 to a higher NQ, you know that… 42
Key 2 Unlock Hidden Value 43
Pattern-breaking thinking 44
Negotiation problems as golden eggs 47
Negotiating in a fear-free zone 48
Rules for value creation 50
With key 2 to a higher NQ, you know that… 53
Key 3 Open Your Safety Net 55
The aspiration base 56
The Bottom Line 56
Covering your back: the BATNA 57
Divide and rule? 59
External distribution criteria 60
Tips and tricks 62
Your concession strategy 63
With key 3 to a higher NQ, you know that… 66
Key 4 Set the Rules of the Game 68
Negotiating - a game? 68
The importance of the process 70
At the negotiating table: the process and the rules of the game 71
Away from the negotiating table: determining the game 77
Are you a follower or a shaper? 81
With key 4 to a higher NQ, you know that… 85
2 From NQ to Corporate NQ® 87
Working together for profit 89
Negotiating the Wall Street way? 91
A Corporate NQ® mentality 93
A lone wolf never walks alone 95
A different way: negotiating as an organization 97
A Corporate NQ® infrastructure: some guidelines 100
As an organisation with a high corporate NQ®, you know that… 106
3 Hang Your Keys on the Right Key Holders 109
The smart conscious mind 114
The stupid conscious mind 116
The smart unconscious mind 121
The stupid unconscious mind 124
With a good understanding of the right key hooks for your higher NQ®, you know that… 126
4 If Your Keys Fall into the Wrong Hands: At the Negotiating Table with Machiavelli 129
Why be on the look-out for dirty tricks? 131
Black, grey and white dirty tricks 133
The twilight zone between grey and black: something for the ethicists 137
Watch your words… 139
The use of emotions 141
How to respond to emotional outbursts 142
The five steps of psychological manipulation 143
How you can counteract psychological manipulation? 145
With good insight into the ethical sensitivities of negotiations, you know that… 147
End Notes 149
About the Series and the Authors 155
Further Information 156